In recent years, the pursuit of financial gain through social media platforms has seen a significant shift among Nigerians. While Twitter, Instagram and Tiktok were once the go-to platforms for monetization, the focus has now turned to Facebook. This change in attention has resulted in a surge of content creation on Facebook, with users striving for more followers and likes on their accounts. However, as Nigerians rush in to Facebook for earning opportunities, they are encountering stricter monetization policies.
Facebook has become the talk of the town in terms of monetization, with many Nigerians redirecting their efforts and resources from Twitter, Instagram and tiktok to the popular social media platform. Once primarily used for posting updates and connecting with friends, Facebook has now emerged as a lucrative avenue for making money.
Nigerians have witnessed the rise of Twitter, Instagram and tiktok as a platform for monetization, followed by a shift towards Instagram. The advent of TikTok further fueled the creation of content aimed at garnering more followers and likes. However, the current focus has now firmly settled on Facebook, where users are exploring new avenues for earning.
As Nigerians become more invested in Facebook as a monetization platform, they are encountering greater challenges due to the platform’s stricter policies. Facebook has implemented stringent measures to regulate monetization activities in Nigeria. This means that users must adhere to certain guidelines and meet specific criteria in order to qualify for monetization.
The increased strictness in Facebook’s monetization policies is a response to the growing interest and participation of Nigerians in the platform’s earning potential. Facebook aims to maintain a level of quality and authenticity in the content being monetized, ensuring that users provide valuable and engaging material to their audiences.
Monetization on Facebook may be more challenging now, it also presents an opportunity for Nigerians to hone their content creation skills and develop innovative ideas that resonate with their target audience. The stricter policies act as a filter, encouraging users to focus on producing high-quality content that stands out from the crowd.



